POSTE ITALIANE - The good ones

Illustration and web video for a financial programme by Poste Italiane.
Main protagonists are “The good ones” (there’s a joke around the word “buoni”).
In collaboration with Y&R Rome.
These are some of the first proposals, for three subjects: sheriff, boyscout and red-cross nurse.

the6th-sceriffo

the6th-scout

the6th-crocerossina

And here’s the final version with a new sheriff:

the6th-sheriff_final