5 different characters and a unique mood to build a tone of voice for Menarini, italian pharaceutical brand.
All Menarini Sustenium products are energy dietary supplements.
Sustenium Plus -the orange-, helps fighting everyday fatigue. Sustenium Mix5 (the green) is a multivitaminic, Sustenium Magnesio+Potassio (yellow) is rehydrating.
All the videos were hosted in native adv pages created for Corriere.it (online version of Corriere della Sera, most important italian newspaper)
The project is in collaboration with Numix-RCS.