“Il futuro non nasce da solo” means “The future will not come true by itself”
Adv campaign for the launch of the new head offices building of Fondazione Giangiacomo Feltrinelli, a cultural space in the centre of Milan, promoting arts, ideas and research to help creating the upcoming future of the city.
The headline wants to involve milanese citizens, encouraging them to take the initiative and do things, to be the change.
From architecture to graphic design.
The simple graphics and lettering were inspired by the impressive work done by the architects studio Herzog & De Meuron, authors of the building.