FONDAZIONE G. FELTRINELLI – LOGOS

Branding

“Spazio lavoro” by Fondazione Giangiacomo Feltrinelli

“Spazio lavoro” is a project of scientific research regarding innovations, challenges and opportunities in the working world.
There’s a graphic connection with the other Fondazione Giangiacomo Feltrinelli logo “Save the book”, also projected by The 6th.

Behind the scenes of a logo

The four faces represent 4 professional areas (industry, services, artesans and interns), the rectangular represent a physical space where to meet and share. A handmade font and bright colors for the need of being less formal and more direct.

Save the book

Save the book is a fund raising operation to save the first editions of the first pocket size books in the italian market: the “kangaroos” by Feltrinelli editore.

The logo represents a human hand taking care of a book