Campaign for the pitch of Europ Assistance holidays insurances.
Concept: people who have Europe Assistance insurance are always positive, whatever happens.
In these two radio ads, we hear people singing their unfortunate events on the notes of famous happy tracks such as “In the summertime” by Mungo Jerry and “Downtown” by Petula Clark.
Radio Campaign for Europ Assistance. Subject #01 (Unpublished).
Radio Campaign for Europ Assistance. Subject #02 (Unpublished).