Dire, Fare, Spazio

Branding

Dire, Fare, Spazio is a psychological counseling program to help people getting rid of what’s no longer useful of emotional in their life.

Naming is based on the game Truth, Dare, Kiss (in italian is Say, Do, Kiss / Dire, Fare, Baciare). Switching the last word from Kiss to Space, adds a second meaning: Fare Spazio, that means Making Room.

So is Say, Do, Make room

The logo tries to represent a crowded cage, that opens in correspondence of the last letters of the word Space. Those letters are IO, that means Me. A way to put the person in the active role of breaking a cage and being released.

Two cards put one next to the other create a closed space.

Barbara Agnoli is a psychologist, based in Milan.